SXSW 2027

Austin's sprawling conference and festival mixing tech, AI, marketing, startups, media and culture, with sessions, showcases and brand activations across downtown.

Who it's for

Entrepreneurs, marketers, technologists, creatives and media professionals

Approx. size

500,000+ attendees

Organizer

SXSW

Year started

1987

Price

Full pass

• Current price: Innovation badge: $995
• Platinum badge: $1,495

Badges published: Platinum $1,495 and Innovation $995; no clear deadlines or edition-year confirmation, so not recorded as tiers.

Prices checked Oct 22, 2026 on cart.sxsw.com.

• Technology & Software
• Marketing & Sales
• General Business
• innovation
• startups
• marketing
• ai
• media
• creative industries