NRF 2027: Retail's Big Show

The National Retail Federation's flagship annual event in New York, combining a large retail technology expo with keynotes and sessions on store operations, digital commerce, AI and customer experience.

Who it's for

Retail executives, merchants, store operations and IT leaders, and retail technology vendors

Approx. size

41,000+ attendees

Organizer

National Retail Federation

Year started

Unknown

Price

Full pass

• Current price: Advance: $2,200 until Nov 19, 2026
• Last chance: $2,300 until Jan 7, 2027
• Standard: $2,400

Expo pass

• Current price: Advance: Free until Dec 30, 2026
• Standard: $100

Retail non-member rates; non-retail non-members pay $3,800 All-Access and $3,200-3,500 Expo

Prices checked Oct 19, 2026 on nrfbigshow.nrf.com.

• Retail & E-commerce
• Technology & Software
• retail
• retail technology
• ecommerce
• store operations
• ai
• customer experience